Kristi Carlson is a data and AI leader at Kendra Scott, where she drives enterprise-wide strategy at the intersection of analytics, customer experience, and business growth. With a focus on translating data into actionable insights, she partners across marketing, eCommerce, and operations to unlock value through advanced analytics and AI.
Kristi has deep expertise in building data-driven organizations, scaling AI capabilities, and aligning technology investments to measurable business outcomes. Her work centers on leveraging customer and operational data to improve decision-making, enhance personalization, and accelerate revenue growth.
Prior to her current role, Kristi held leadership positions focused on analytics and digital transformation, helping organizations modernize their data ecosystems and adopt more agile, insight-led ways of working.
Monday, August 10: Summit Day
3:05 PM AI & the Customer Journey: Ask the Experts Town Hall Panel: Fully Integrating AI into Your Tech Stack: Measuring Real Impact and Incrementality in Retail
AI is no longer a bolt-on feature—retailers must fully integrate it across martech stacks to unlock measurable impact on acquisition, retention, and revenue, while proving true incrementality amid noisy data. From attribution models to A/B testing at scale, success hinges on clear KPIs, clean data pipelines, and cross-team alignment that turns AI hype into hard results. In this Ask the Experts Town Hall Panel, industry pros tackle your toughest integration challenges through live Q&A, sharing frameworks to quantify ROI and build AI systems that genuinely move the needle.
- Integrating AI-driven tools across marketing, supply chain, and customer experience systems to create a unified data and decision layer
- Optimizing retail operations through predictive analytics and automation that enhance efficiency and personalization
- Measuring AI’s incremental value by linking predictive outputs to revenue, retention, and customer lifetime metrics
- Evolving performance frameworks to distinguish true AI-driven impact from baseline or traditional technology gains
Wednesday, August 12
2:25 PM Track D: Women In eTail Leadership Panel and Networking Event
Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.
Check out the incredible speaker line-up to see who will be joining Kristi.
Download The Latest Agenda