Kristin DiCunzolo | eTail Boston

Kristin DiCunzolo

SVP, Direct, Marketing & Marketplace Business Wacoal America

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

10:50 AM Customer Journey: Panel Discussion: Finding the Sweet Spot: Juggling D2C, Wholesale and Marketplaces for Maximum Impact

In today’s fragmented retail landscape, brands must strategically navigate D2C, wholesale, and marketplaces to unlock growth without compromising customer experience or operational efficiency. While D2C offers direct relationships and data-driven insights, wholesale provides scale and credibility, and marketplaces expand reach—but balancing these channels requires careful alignment of pricing, inventory, and brand identity. Listen in on this panel discussion to hear more about: 

  • Developing a cohesive strategy that leverages both D2C and marketplace channels to maximize brand reach and customer engagement
  • Monitoring pricing and inventory across platforms to maintain consistency and avoid channel conflict
  • Utilizing customer data from both channels to inform marketing strategies and enhance personalization efforts
  • Assessing performance metrics regularly to optimize resource allocation and improve overall sales effectiveness

Check out the incredible speaker line-up to see who will be joining Kristin.

Download The Latest Agenda