Kristin DiCunzolo

SVP, Direct, Marketing & Marketplace Business Wacoal America

Kristin DiCunzolo, currently Head of Direct and Marketing at Wacoal America, and previous President and CEO of LIVELY, is a force in the digital marketing and brand evolution space. With over 20 years of experience, Kristin has a proven knack for transforming legacy brands into modern, digitally driven powerhouses. Her strategic vision, passion for innovation, and focus on growth have made her a standout leader, consistently driving relevance and profitability through cutting-edge digital channels. Kristin’s journey began in luxury fashion with MaxMara USA and then moving to Lacoste USA, where she led the charge in launching e-commerce in North America, quickly turning it into their top-performing channel. Her career continued to soar with global icons like Victorinox Swiss Army and Original Penguin, where she reimagined traditional marketing strategies for the digital age. In her first foray at Wacoal, Kristin’s leadership was key in doubling their eCommerce business in just three years. When she's not leading brands into the future, Kristin lives in New York with her husband, and her two sons, who keep her busy as a hockey mom, and their Labrador Retriever. A true believer in the power of innovation and culture, Kristin is all about inspiring teams and connecting with consumers to create meaningful, lasting impact.