Kristina Nolan is VP of Media Services at DMi Partners, where she has worked to grow eCommerce, CPG, and a range of B2C brands since joining the team in 2015. Kristina’s media chops are bolstered by a background in PR and a strong track record of partnership growth with top affiliate networks and publishers. Her acumen and insights, as well as her track record of driving profitable growth for her client portfolio and strategic leadership in helping her clients adapt to new consumer behavior during COVID, have helped her earn regular speaking opportunities at conferences including eTail, Rakuten’s Dealmaker, Impact’s IPX, ShareASale’s ThinkTank, and various webinars. Kristina has been recognized on several all-star lists including PerformanceIn’s Top 50 and Performance Marketing World’s 30 Under 30. She was named a finalist for PerformanceIn’s “One to Watch” award in 2021 and won Performance Marketing World’s “One to Watch” award in April 2022.
Wednesday, August 13
3:00 PM Track B: Panel Discussion: Making the Most of TikTok: Keeping Up with Current Trends to Boost Sales
TikTok’s rapid evolution demands brands stay agile, with its 2025 trend report highlighting community-driven storytelling, AI innovation, and cultural resonance as keys to unlocking sales growth. As the platform’s global user base spends 4.43 billion minutes daily watching videos, businesses must adapt to trends like “Brand Chem”—collaborating with creators and audiences to co-create culturally relevant content. This panel will explore actionable strategies to align with TikTok’s shifting dynamics, from leveraging AI tools like Symphony Assistant to amplifying niche communities through micro-influencers and shoppable UGC. Expect to hear about:
- Integrating TikTok Shop to facilitate direct purchases, enhancing the shopping experience and driving impulsing buying through seamless in-app features
- Utilizing livestream shopping events to create urgency and community engagement, leveraging influencer partnerships to boost visibility and sales
- Focusing on personalized content and product recommendations, harnessing TikTok's algorithm to target specific audiences and increase conversion rates
- Staying agile by monitoring trending challenges and formats, allowing brands to create relevant content that resonates with users and capitalizes on viral moments
Check out the incredible speaker line-up to see who will be joining Kristina.
Download The Latest Agenda