Kristopher Lazzaretti

President, Data Solutions Deluxe

Kristopher Lazzaretti joined First Manhattan Consulting Group (FMCG) in 2006, where he co-founded FMCG Direct. Deluxe acquired FMCG in 2017, with Kristopher serving as Deluxe’s head of Data-Driven Marketing before joining the Executive Leadership Team in July 2023 as the President of Data Solutions.

Kristopher has extensive experience assisting the largest global financial services organizations in building custom segmentation solutions and predictive models, developing new financial services product offerings and pricing strategies, and implementing marketing programs that generate significant portfolio and revenue growth. He received his BA with highest honors from Princeton University.

Tuesday, August 12

2:15 PM Track B: Opening Remarks by The Track Chair

3:05 PM Track B: Panel Discussion: Prioritizing Experiences: Reevaluating the Value Proposition of Your Brick and Mortar Stores

Brick-and-mortar stores are evolving to prioritize experiences over mere transactions, recognizing that customers seek more than just products—they crave memorable interactions and tangible connections. By reevaluating their value proposition, retailers can transform physical spaces into hubs of engagement, offering personalized interactions, instant gratification, and immersive brand experiences that complement online channels. This panel discussion will explore strategies for revitalizing brick-and-mortar stores, focusing on how to leverage technology, enhance customer experiences, and create unique value that drives loyalty and sets physical retail apart in a digital age

Focusing on creating unique in-store experiences that cannot be replicated online, such as personalized service and interactive displays
Leveraging local events and partnerships to foster a sense of community, encouraging customer loyalty and foot traffic
Developing seamless connections between online and offline channels, allowing customers to enjoy a cohesive shopping experience across platforms
Emphasizing sustainable practices and ethical sourcing to appeal to increasingly conscious consumers who value corporate responsibility

4:15 PM Track B: Panel Discussion: Whenever You Need Me, I’ll Be There: Meeting Your Customer Exactly Where They Want You To Be

Meeting audiences where they are—whether through digital channels, in-person interactions, or hybrid touchpoints—is essential for building trust and loyalty. This panel will explore strategies for delivering seamless, omnichannel support that adapts to evolving customer preferences, from leveraging AI-driven tools for real-time responsiveness to fostering empathetic, human connections that transcend transactional relationships. Attendees will gain insights into balancing automation with authenticity, ensuring every interaction feels personalized and purposeful, no matter the platform or context. Panelists will cover:

Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
Thinking strategically about the entire journey and eliminating customer pain points
Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs