Kyle Standaert

Kyle Standaert

VP of Partnerships Retention.com
Kyle Standaert

Kyle is a dynamic entrepreneur, a brand builder and leads retail sales and marketing at Retention.com, a person level identity solution used by 5,500+ businesses to identify, enrich and activate known and unknown visitors on their site. With a diverse background as a Co-founder in the e-commerce world, community builder in the events space, and a marketing leader in the B2B SaaS industry, Kyle brings a unique perspective that blends top-notch acquisition and retention strategies that transcend industries. But, beyond the business world, Kyle's favorite role is being a dad to the most beautiful girl in the world. His fatherhood adventures bring inspiration to him every day.

Monday, August 10: Summit Day

2:20 PM Loyalty: Panel: From Points to Purpose: Redefining Loyalty Through Community, Connection, and AI

Customer loyalty is no longer earned with transactions; it’s built through trust, shared purpose, and a sense of belonging. In an age where technology can predict behavior but only authenticity can sustain it, leading brands are transforming traditional retention models into purpose-driven communities. This session explores how brands are blending AI with human values to create ecosystems where customers feel seen, valued, and connected—not just incentivized.

  • How brand purpose fuels deeper emotional loyalty and authentic advocacy
  • Strategies for building customer communities that grow engagement and retention
  • Using AI to strengthen—not replace—human connection in loyalty programs
  • The shift from transactional rewards to experiential and value-based recognition

Check out the incredible speaker line-up to see who will be joining Kyle.

Download The Latest Agenda