Lana Koretsky is Director of Marketing at Wayfair. In her role, she oversees the Digital Video and Direct Mail teams in North America, and is focused on driving efficient customer growth, elevating customers’ experiences with the Wayfair brand, and enhancing measurement frameworks to drive scale and performance.
Prior to joining Wayfair, Lana advised Fortune 500 consumer & industrial products and healthcare companies to enable business model, process, and technology transformations. She earned her MBA at MIT Sloan School of Management and BS in Business Administration and BA in Psychology at Boston University.
Transform CONTENT Summit - Monday, August 19th, 2019
Today’s consumer is plugged in and zoned out and need a constant influx of entertainment. For retailers, video education is paramount to sell product—but if it can be educational and entertaining, consumers will spread the word of your product for you. These digital leaders present:
• Creating stories and showcasing detail and brand lifestyle in a captivating way
• Video creation: which video platforms(YouTube, Instagram, SnapChat) are appropriate for your product for advertising and social commerce
• Building mini-studios in-house and using smart phones to quickly build low cost but beautiful videos
• Marketing and re-purposing your video across all social platforms to enhance SEO and virality
Check out the incredible speaker line-up to see who will be joining Lana.
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