Lana Koretsky

Director of Video & Direct Mail Marketing Wayfair

Lana Koretsky is Director of Marketing at Wayfair.  In her role, she oversees the Digital Video and Direct Mail teams in North America, and is focused on driving efficient customer growth, elevating customers’ experiences with the Wayfair brand, and enhancing measurement frameworks to drive scale and performance.

Prior to joining Wayfair, Lana advised Fortune 500 consumer & industrial products and healthcare companies to enable business model, process, and technology transformations.  She earned her MBA at MIT Sloan School of Management and BS in Business Administration and BA in Psychology at Boston University.