eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Lana Koretsky, Director of Video & Direct Mail Marketing at Wayfair
Wayfair Logo

Lana Koretsky

Director of Video & Direct Mail Marketing

Check out the incredible speaker line-up to see who will be joining Lana.

Download The Latest Agenda

Transform CONTENT Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

12:50 PM Panel Discussion Remix: Vivid Video For Virality

Today’s consumer is plugged in and zoned out and need a constant influx of entertainment. For retailers, video education is paramount to sell product—but if it can be educational and entertaining, consumers will spread the word of your product for you. These digital leaders present:
• Creating stories and showcasing detail and brand lifestyle in a captivating way 
• Video creation: which video platforms(YouTube, Instagram, SnapChat) are appropriate for your product for advertising and social commerce
• Building mini-studios in-house and using smart phones to quickly build low cost but beautiful videos
• Marketing and re-purposing your video across all social platforms to enhance SEO and virality 

Our Sponsors: