Lanna O'Connor

Director, Loyalty & Digital Marketing RaceTrac

Lanna O’Connor is the Director of Loyalty and Digital Marketing at RaceTrac, Inc., which operates over 550 convenience store locations in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee. At RaceTrac, she focuses on delivering exceptional digital guest experiences through RaceTrac Rewards, the RaceTrac app, CRM, and other digital guest touchpoints. Lanna has almost 20 years of direct and digital marketing experience, having spent time both agency-side working on telecommunications and financial services clients, and brand-side where she most recently led global lifecycle strategy for IHG.