eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Laura Beaulieu, Director, Data & Analytics at Talbots
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Laura Beaulieu

Director, Data & Analytics

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

4:20 PM Unlocking The Black-Box Of Data

At Talbots, everything starts with the customer: we strive to give women the confidence to express their best selves in all aspects of their lives through our relationships and carefully curated apparel assortment. We have a very loyal customer base, but there is still a portion who are leaving the brand. How can we retain her? The first step towards taking action, is to understand who she is and why she is lapsing – and for that, we need data.

This spotlight will illuminate:
  • How we are making data AVAILABLE to the BUSINESS to interact with and analyze
  • And how we are applying MACHINE LEARNING to enable the business to take ACTION

Our Sponsors: