Laura Beaulieu has a graduate degree in Applied Mathematics and Statistics from Johns Hopkins University. She has applied her analytical mind to bettering a variety of industries including finance, insurance, government, consulting, and telecommunications. In her current role, Laura has blended her passion for analytics with her interest in fashion as the leader of the Data & Analytics team at Talbots – a women’s specialty apparel retailer. In the short time she’s been at Talbots, Laura has built the team from the ground up, empowered business teams with analytics, and implemented the company’s first modernized cloud infrastructure.
Check out the incredible speaker line-up to see who will be joining Laura.
At Talbots, everything starts with the customer: we strive to give women the confidence to express their best selves in all aspects of their lives through our relationships and carefully curated apparel assortment. We have a very loyal customer base, but there is still a portion who are leaving the brand. How can we retain her? The first step towards taking action, is to understand who she is and why she is lapsing – and for that, we need data.
This spotlight will illuminate:
How we are making data AVAILABLE to the BUSINESS to interact with and analyze
And how we are applying MACHINE LEARNING to enable the business to take ACTION
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