eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Lauren Abramson, Search Marketing Manager at Benjamin Moore & Co.
Benjamin Moore & Co. Logo

Lauren Abramson


Search Marketing Manager
Benjamin Moore & Co.

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


11:10 AM Keynote Panel Discussion Remix: The Slew Of Google Search Changes And How To Remain Top Of Page

In celebration of its 20th anniversary, Google announced a slew of changes to the Search experience, which are gradually rolling out. As the leading internet search engine, these changes will set the precedent for the landscape. This panel discusses how they are focusing on the user and providing  the most relevant, highest quality information as quickly as possible  with Google’s new parameters:
• Focusing on the user and following their journey to build search initiatives
• Ensuring websites are lightning fast to provide the most focused and relevant information
• Re-Crafting search methodologies so that:
o A journey to discovery is provided
o Visual search is a bigger driver that text search
• Training search scientists for these changes, and measuring and iterating successes 

3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform CONTENT Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

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