Lauren Hatch is a digital product leader with over 15 years of experience driving growth for iconic retail brands, including Orvis and Bloomingdale’s. As Lead Product Manager at Orvis, she’s spearheaded high-impact initiatives—from replatforming global e-commerce sites to integrating AI-driven personalization strategies that have contributed millions in incremental revenue. Her cross-functional leadership and focus on measurable outcomes have earned her a reputation for moving fast without sacrificing quality. Lauren is passionate about aligning technology with customer needs and business outcomes. Whether improving Core Web Vitals, scaling A/B testing programs, or fostering stronger engineering partnerships, she brings a pragmatic, test-and-learn mindset to every challenge. She lives in Saratoga Springs, NY, with her husband, two young sons, and a German Shepherd who occasionally joins her on product strategy walks.