Lauren Hatch is a digital product leader with 15+ years of experience driving measurable growth for omni-channel retail brands, including Grove Collaborative, Orvis, and Bloomingdale’s. Currently a Senior Product Manager at Grove Collaborative, she focuses on optimizing the end-to-end customer experience across a highly customized Shopify Plus ecosystem. Previously at Orvis, she built and scaled a robust A/B testing and experimentation program that delivered consistent conversion gains, improved site performance, and mitigated millions in revenue risk. Known for her test-and-learn mindset, Lauren specializes in turning small, data-driven optimizations into meaningful business impact and sustained incremental sales growth.