Lauren Hatch

Senior Product Manager Grove Collaborative

Lauren Hatch is a digital product leader with 15+ years of experience driving measurable growth for omni-channel retail brands, including Grove Collaborative, Orvis, and Bloomingdale’s. Currently a Senior Product Manager at Grove Collaborative, she focuses on optimizing the end-to-end customer experience across a highly customized Shopify Plus ecosystem. Previously at Orvis, she built and scaled a robust A/B testing and experimentation program that delivered consistent conversion gains, improved site performance, and mitigated millions in revenue risk. Known for her test-and-learn mindset, Lauren specializes in turning small, data-driven optimizations into meaningful business impact and sustained incremental sales growth.

Tuesday, August 11

5:00 PM Track C: Panel: Iterate for Impact: Driving Incremental Sales Through Continuous A/B Testing, Smart Experimentation, and Data-Driven Conversion Wins

When every click and scroll is a battle for attention, even tiny boosts in conversion can add up to big revenue gains. This panel will dig into how ongoing A/B tests, smart experiments, and practical data insights can turn small wins into steady, scalable growth.

Running continuous A/B tests to identify winning variations that boost click-through rates, conversions, and user engagement
Leveraging smart experimentation frameworks to quickly iterate on marketing creatives, landing pages, and campaign tactics
Measuring incremental sales impact by comparing exposed vs. control groups to isolate true growth beyond baseline performance
Utilizing data-driven insights to optimize and scale successful tests for sustained, measurable conversion wins and ROI improvement

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda