• Roundtable 1: Marketplaces in 2026: Growth Channel, Profit Center, or Customer Acquisition Engine?

Laura Smith, VP, eCommerce Marketplaces, Sweetwater

• Roundtable 2: From Gut Feel to Hypothesis: Building a Test-and-Learn Culture That Actually Sticks

Christine Ciccone, Senior Director, Digital Marketing & Customer Experience, Brother 

• Roundtable 3: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations

Kelsey Knight, Chief Commercial Officer, Slumberkins

• Roundtable 4: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences 

Lauren McGuinness, VP, DTC, SharkNinja

• Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
• Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
• Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
• Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact