Monday, August 10: Summit Day
Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It’s all about open conversations, sharing ideas, and helping each other tackle problems together.
- Roundtable 1: Beyond the Usual Suspects: How Emerging Ad Networks Like Reddit Unlock Efficient Reach and Deeper Engagement
- Roundtable 2: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond
- Roundtable 3: Setting Yourself Up for Success: A Look at How to Set Up AI Governance
- Roundtable 4: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
- Kelsey Knight, Chief Commercial Officer, Slumberkins
- Roundtable 5: Retail’s Privacy Reckoning: How iOS 26 Is Shaping Data Strategies and Customer Experience
- Roundtable 6: Manufacturing Moves Front-and-Center: How Changing Production, Rising Transparency, and New Retailer-Wholesaler Partnerships Are Protecting Brand Value
- Roundtable 7: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
- Lauren McGuinness, VP, DTC, SharkNinja
- Roundtable 8: Scale Your Story: How High-Volume Creative Production Drives Engagement
- Brittany Csik, eCommerce Manager, Negative
- Roundtable 9: Providing Personalized Experiences While Navigating Data Security Regulations
- Roundtable 10: Leveraging Payment Providers: Optimizing Vendor Mix, Marketplace Integration, and Ancillary Revenue Streams for Sales Growth
Tuesday, August 11
As brands scale, maintaining authenticity while driving growth can become a delicate balance. This panel will discuss how marketers can bridge the gap between brand and performance by staying true to core values, empowering authentic teams, and fostering sustainable, long-term impact.
- Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
- Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
- Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
- Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact
Check out the incredible speaker line-up to see who will be joining Lauren.
Download The Latest Agenda