Lauren McGuiness

Lauren McGuiness

VP, DTC SharkNinja
Lauren McGuiness

Monday, August 10: Summit Day

4:30 PM Retailer Only: Masterminds

Join fellow eTailers in a laid-back setting for roundtable discussions. Bring your biggest challenges and brainstorm solutions with others who get it. It's all about open conversations, sharing ideas, and helping each other tackle problems together.

  • Roundtable 1: Marketplaces in 2026: Growth Channel, Profit Center, or Customer Acquisition Engine?
  • Laura Smith, VP, eCommerce Marketplaces, Sweetwater
  • Roundtable 2: Topic to be Determined
  • Christine Ciccone, Senior Director, Digital Marketing & Customer Experience, Brother 
  • Roundtable 3: Reshaping Retail Roles and Teams Amid Rapid Growth & Changing Customer Expectations
  • Kelsey Knight, Chief Commercial Officer, Slumberkins
  • Roundtable 4: How Your Brand Is Using AI To Drive Revenue & Efficiency
  • Amanda Mitzman, Head of Digital & Growth, John Paul Mitchell Systems
  • Roundtable 5: Creating with the Creators: How Brands Are Partnering with Creators to Launch New Products to Build in Audiences
  • Lauren McGuinness, VP, DTC, SharkNinja
  • Roundtable 6: Scale Your Story: How High-Volume Creative Production Drives Engagement
  • Brittany Csik, eCommerce Manager, Negative
  • Roundtable 7: The Future of Affiliate Marketing: Bold Moves for 2026 and Beyond

Tuesday, August 11

5:30 PM Track 2: Panel: Bridging the Brand/Performance Divide: Maintaining Authenticity While Scaling Marketing Efforts for High-Impact Growth

As brands scale, maintaining authenticity while driving growth can become a delicate balance. This panel will discuss how marketers can bridge the gap between brand and performance by staying true to core values, empowering authentic teams, and fostering sustainable, long-term impact.
  • Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
  • Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
  • Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
  • Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda