Leah Bliss

Leah Bliss is a Performance Driven Marketing Lead at General Motors, responsible for OnStar’s marketing effectiveness. Her focus is on executing best-in-class measurement, testing and experimentation strategies that help accelerate and drive incremental revenue growth. Prior to her role at General Motors, Leah held various positions at Helen of Troy, SharkNinja, and VistaPrint, each with a focus on leveraging data, technology, and insights to drive demand generation and lift across the consumer purchase funnel. Her core areas of expertise include media planning and buying, CRM and loyalty, measurement and testing, as well as brand and go to market strategy.