Leah Bliss

Lead, Performance Driven Marketing GM

Leah Bliss is a Performance Driven Marketing Lead at General Motors, responsible for OnStar’s marketing effectiveness. Her focus is on executing best-in-class measurement, testing and experimentation strategies that help accelerate and drive incremental revenue growth. Prior to her role at General Motors, Leah held various positions at Helen of Troy, SharkNinja, and VistaPrint, each with a focus on leveraging data, technology, and insights to drive demand generation and lift across the consumer purchase funnel. Her core areas of expertise include media planning and buying, CRM and loyalty, measurement and testing, as well as brand and go to market strategy.

Main Day One: Tuesday, August 13, 2024

2:40 PM Panel Discussion: Assessing The Impact of Cookie Deprecation on Measurement

It’s now becoming clear that the cookie deprecation challenge might be less about targeting but more around measurement and one truth for measurement is no longer possible. In this panel hear how retailers are tackling measurement given the impending loss of cookies.

Explore ideas for:

Reviewing the changes you made or must make to your campaign strategy, activation and measurements in a post cookie environment
Adapting your teams and working processes to take advantage of new methods of operating (ie: new data sources, new measurement approaches, etc).
Reconfiguring your metrics, processes and systems to support a 360 view in a cookieless world
Making sure that your architecture is designed to optimize data collection and measurement, privacy, etc.

Check out the incredible speaker line-up to see who will be joining Leah.

Download The Latest Agenda