Leif Welch

Founder & CEO JamLoop

Leif Welch is the Founder and CEO of JamLoop, a performance-driven Connected TV (CTV) platform built to help marketers turn streaming TV into a measurable growth engine. Originally founded to better connect local buyers and sellers, JamLoop has evolved into a full-service solution offering precision targeting, real-time analytics, premium inventory, and a deep commitment to customer success.

A 25-year adtech veteran, Leif brings extensive experience in helping brands maximize media investments. His entrepreneurial drive is fueled by a lifelong passion for music and a belief that great things happen when people “jam” together. Prior to JamLoop, Leif held leadership roles at several top digital media and ad tech companies, including Cox. He holds a BSE and BA from the University of Pennsylvania and an MBA from Northwestern’s Kellogg School of Management.