Leif Welch is the Founder and CEO of Jamloop. He started the company with a straightforward premise: streaming TV advertising should connect businesses to real customers—not just deliver impressions. Under his leadership, Jamloop has grown into a performance CTV platform that helps agencies, multi-location brands, and franchise systems turn streaming TV into measurable business growth. The platform connects ad exposure to real outcomes—store visits, calls, appointments, and sales—market by market.