Leif Welch is the Founder and CEO of Jamloop. He started the company with a straightforward premise: streaming TV advertising should connect businesses to real customers—not just deliver impressions. Under his leadership, Jamloop has grown into a performance CTV platform that helps agencies, multi-location brands, and franchise systems turn streaming TV into measurable business growth. The platform connects ad exposure to real outcomes—store visits, calls, appointments, and sales—market by market.
Wednesday, August 12
9:15 AM Main Stage: Client Keynote: The 70/30 Rule: How the Best Marketers Make TV Work Like Digital
Search and Social aren't scaling like they used to. The next performance unlock? Streaming TV advertising— if you can prove it works.
In this session, Jamloop CEO Leif Welch introduces the 70/30 Rule: a practical framework for using CTV like the rest of your performance stack. Learn how retail and ecommerce teams are testing streaming with full transparency, real attribution, and measurable business outcomes — not vanity metrics. This isn't about awareness. It's about unlocking growth — and knowing exactly when to reallocate budget with confidence. Finally, TV that performs like digital.
Check out the incredible speaker line-up to see who will be joining Leif.
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