Lenka Vuksanovic

9:00 AM Search: Roundtable Host Introductions & Pitch

(3 rotations, 25 minutes each)

During this time, roundtables will be taking place. Hosts will lead back-to-back 25-minute-long conversations with new groups of retailers each rotation.

Table 1: Profitable by Design: Taking Strategic Control of AI-Driven Paid Search

AI has fundamentally changed who runs your paid search campaigns — but not who's responsible for the results. As AI takes over execution, the real competitive advantage shifts to the businesses that feed it better intelligence.

This roundtable explores what it takes to move from platform-driven to business-driven PPC. We'll discuss why most campaign strategies optimize for the wrong metrics and how injecting real business data, such as margins and return rates, transforms AI performance. Plus, we'll reveal why ROAS often masks true profitability and how to reframe it as a steering wheel rather than a north star.

We'll also examine the evolving role of Performance Marketing teams, from bid managers to strategic orchestrators who know how to use Google's control mechanisms to make the algorithm work for your bottom line.

Host: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce

Co-Host: Lenka Vuksanovic, Customer Acquisition Strategist, Smarter Ecommerce

Table 2: From Findable to Profitable: Rethinking Search ROI

Search has quietly become one of the highest-leverage growth levers in ecommerce — and most teams still treat it like a technical checkbox instead of a revenue driver. In this roundtable, Di Lyngholm (VP of Product & Growth at Malachyte) leads a peer discussion on what it actually takes to turn search into a direct driver of traffic, conversion, and revenue.

Bring your wins, your failed experiments, and your open questions. Topics up for discussion include: how teams are measuring search ROI beyond rankings and traffic, what's changing as AI reshapes how shoppers find products, and where the biggest opportunities (and blind spots) are for brands right now. This session is built for an exchange of ideas among practitioners — not a lecture.

Host: Di Lyngholm, VP, Product and Growth, Malachyte

Table 3: Fospha

Host: Dom Devlin, Chief Product Officer, Fospha

Table 4: Google Ads Revenue: Insider Strategies from Industry Leaders

Join Ingvar Kraatz, COO of Bidnamic, and Sunil Gowda, CEO of Garmentory, as they share insights from Sunil's experience as a retailer using Bidnamic's strategies, along with success stories from Bidnamic's portfolio of eCommerce brands. Learn how these approaches have helped fast-growing retailers boost their Google Ads revenue.

Host: Ingvar Kraatz, COO, Bidnamic

Client Co-Host: Sunil Gowda, CEO, Garmentory

Table 5: Your Customers Are Asking AI Before They Ask You

50%+ of Shoppers use AI to find Best Product & Best Price. But 2.4% of AI responses will cite your brand, rest are 3rd Parties. Athena holds 33 million AI responses and will help you solve this exact problem.

Booth 512

Mon. (Aug 10th), Speaking @ Roundtables

Tues. (Aug 11th), Andrew Yan Speaking @ 3 pm

Host: Andrew Yan, CEO & Co-founder, AthenaHQ

Co-host: Peter Grant Harvey, Account Executive, AthenaHQ

Table 6: Engineering AI Discoverability: Turning Every Screen into a Storefront

AI is changing how consumers discover and buy products across search, streaming, and connected devices. Join Adeia's CTO Serhad Doken for a discussion on the technologies powering the next generation of retail, including AI-ready metadata, predictive content intelligence, agentic commerce & payments, clickable video, and digital wallet experiences. Learn how these innovations are helping make every screen shoppable while improving discoverability, attribution, and conversion.

Host: Serhad Doken, Chief Technology Officer, Adeia

9:05 AM Search: Kickoff Of Interactive Roundtables

(2 rotations, 25 minutes each)