Liam Patterson
CEO Bidnamic
Monday, August 10: Summit Day
10:40 AM Search: Panel: Anticipating the Future of Search: Navigating the Shift from Keywords to Conversational Queries in an AI-Driven World
Consumers are no longer typing in stiff keyword strings—they’re asking full questions and expecting natural, human answers from AI-powered search experiences. As engines evolve from matching phrases to understanding intent and context, brands must rethink how they structure content, schema, and on-site search to stay discoverable. In this panel, forward-thinking search leaders explore how to prepare for conversational queries, design content for AI intermediaries, and keep your brand voice present in the next generation of discovery.
- Shifting content strategy from keyword density to natural language and intent-driven queries that match how consumers actually ask questions online
- Optimizing for zero-click and conversational AI searches by providing direct, contextual answers within site copy and rich snippets
- Personalizing responses and experiences by leveraging conversational AI tools that understand and anticipate user needs in real time
- Expanding visibility efforts to alternative search engines and social platforms as consumer search behaviors diversify beyond Google
1:50 PM Search: Panel: Get AEO-Savvy: Unlocking the Secret to AI-Powered Search Success
AI-powered search is rapidly shifting from links and lists to direct answers, demanding new ways for brands to stay visible when algorithms do the talking. Answer Engine Optimization (AEO) is emerging as the playbook for structuring content, data, and experiences so AI agents can easily understand, trust, and surface your brand. In this panel, search innovators break down what it takes to get AEO-savvy—from optimizing for answer boxes and chat responses to building the technical and content foundations that future-proof your discoverability.
- Optimizing content for AI-driven answer engines like ChatGPT, Perplexity, and Google's AI Overviews
- Automating metadata and schema markup updates to ensure accurate, comprehensive AI-friendly product listings
- Utilizing predictive analytics to anticipate trends and keep content fresh and relevant for generative search engines
- Monitoring and optimize for AI-generated summaries to secure brand attribution and increase visibility in voice and chat-based shopping
2:50 PM Search: Panel: Optimizing Your Marketing Stack: Smart Choices for Channels, Tactics, and Teams to Fuel Scalable Growth
Marketing teams drown in tool sprawl and fragmented data, struggling to pick the right channels, tactics, and platforms that actually scale growth without overwhelming their budgets or bandwidth. As customer journeys multiply across social, email, search, and emerging AI touchpoints, smart optimization means ruthless prioritization and seamless stack integration to fuel efficiency. In this panel, growth practitioners reveal frameworks for auditing your martech ecosystem, aligning teams with high-ROI tactics, and building agile systems that adapt to deliver sustainable, scalable revenue.
- Auditing and streamlining your marketing stack to eliminate redundancies
- Prioritizing seamless integration and real-time data flow across platforms
- Aligning channel and tactic selection with business goals and customer needs
- Building and empowering agile marketing teams with the right mix of scalable technologies and ongoing training
3:20 PM Search: Panel: Winning New Customers When Every Click Costs More: Smarter Acquisition Strategies for 2026
Customer acquisition costs keep climbing across every channel—from social and search to retail media and influencers—forcing brands to rethink how they attract, convert, and retain shoppers. As the lines blur between acquisition and loyalty, leading retailers are finding new ways to optimize spend, personalize outreach, and build communities that convert organically. In this session, retail and eCommerce leaders will discuss how they’re adapting their acquisition strategies amid budget pressure, data signal loss, and channel fragmentation. Learn how they’re blending brand storytelling with performance precision, rethinking attribution, and leveraging AI and owned data to drive profitable new customer growth
- Balancing acquisition and retention when budgets tighten
- Reducing dependence on paid social through organic and creator-led discovery
- Using AI, predictive modeling, and first-party data for smarter targeting
- Measuring true CAC in a multi-touch environment
- Building partnerships and retail media collaborations that attract high-value customers
Check out the incredible speaker line-up to see who will be joining Liam.
Download The Latest Agenda