Lindsay Crasnick is the Director of Digital Experience & Product at bartaco, where she enjoys diving deep into omnichannel guest and operator experiences across all of the different ways you can bartaco – dine-in, bar, takeout, delivery, or catering. Lindsay joined bartaco in October 2023 and has been leading digital strategy and key initiatives including the launch of the bartaco Catering program, enhancements to the on-demand dine-in ordering platform, and user research efforts. Lindsay transitioned to bartaco after first joining the restaurant-tech space at Panera Bread, where she was a Group Product Manager with a focus on Off-Premise Channels. Before entering the restaurant industry, Lindsay worked across B2C and B2B hospitality at Tripadvisor, and she spent the first half of her career in the CPG industry working at Procter & Gamble. Lindsay is based in the Boston area but is originally from Philadelphia. She is a loyal University of Michigan football fan (Go Blue!), where she did her undergrad, but cheers for her MBA alma mater Duke during basketball season. In her free time, Lindsay loves to travel, paint, read, and explore local hikes with her family
Tuesday, August 12
4:15 PM Track B: Panel Discussion: Whenever You Need Me, I’ll Be There: Meeting Your Customer Exactly Where They Want You To Be
Meeting audiences where they are—whether through digital channels, in-person interactions, or hybrid touchpoints—is essential for building trust and loyalty. This panel will explore strategies for delivering seamless, omnichannel support that adapts to evolving customer preferences, from leveraging AI-driven tools for real-time responsiveness to fostering empathetic, human connections that transcend transactional relationships. Attendees will gain insights into balancing automation with authenticity, ensuring every interaction feels personalized and purposeful, no matter the platform or context. Panelists will cover:
- Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
- Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
- Thinking strategically about the entire journey and eliminating customer pain points
- Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs
Check out the incredible speaker line-up to see who will be joining Lindsay.
Download The Latest Agenda