Meeting audiences where they are—whether through digital channels, in-person interactions, or hybrid touchpoints—is essential for building trust and loyalty. This panel will explore strategies for delivering seamless, omnichannel support that adapts to evolving customer preferences, from leveraging AI-driven tools for real-time responsiveness to fostering empathetic, human connections that transcend transactional relationships. Attendees will gain insights into balancing automation with authenticity, ensuring every interaction feels personalized and purposeful, no matter the platform or context. Panelists will cover: 

• Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
• Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
• Thinking strategically about the entire journey and eliminating customer pain points
• Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs