Lindsay Prokopetz
Director, Digital Marketing Under Armour
Lindsay Prokopetz is a marketing leader with more than 14 years of experience spanning consumer retail, higher education, and digital media. She has built her career guiding brand and product marketing strategies for organizations ranging from global athletic brands like Under Armour to major universities (including UOnline) and digital agencies. She currently resides in Baltimore, MD.
Tuesday, August 11
5:30 PM Track B: Panel: Bridging the Brand/Performance Divide: Maintaining Authenticity While Scaling Marketing Efforts for High-Impact Growth
- Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
- Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
- Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
- Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact
Check out the incredible speaker line-up to see who will be joining Lindsay.
Download The Latest Agenda