Lindsay Prokopetz

Director, Digital Marketing Under Armour

Lindsay Prokopetz is a marketing leader with more than 14 years of experience spanning consumer retail, higher education, and digital media. She has built her career guiding brand and product marketing strategies for organizations ranging from global athletic brands like Under Armour to major universities and digital agencies. She currently resides in Baltimore, MD.

Tuesday, August 11

5:30 PM Track B: Panel: Bridging the Brand/Performance Divide: Maintaining Authenticity While Scaling Marketing Efforts for High-Impact Growth

As brands scale, maintaining authenticity while driving growth can become a delicate balance. This panel will discuss how marketers can bridge the gap between brand and performance by staying true to core values, empowering authentic teams, and fostering sustainable, long-term impact.

Documenting and consistently revisiting core brand values to ensure all creative efforts align with the brand’s authentic mission during scaling
Balancing transparency with your audience by sharing behind-the-scenes stories and challenges to maintain genuine connections
Empowering teams and hiring talent who deeply embody and reflect your brand culture to keep the authenticity intact as you grow
Scaling thoughtfully with a focus on sustainable growth that preserves quality, creativity, and the essence of the brand to drive long-term impact

Check out the incredible speaker line-up to see who will be joining Lindsay.

Download The Latest Agenda