Journey mapping uncovers pain points, but real-time reviews from actual customers reveal the raw truths needed to drive seamless innovation across the shopping experience. get sunday is leveraging this powerful combo to iterate faster, personalize at scale, and turn feedback into frictionless journeys that keep natural lawn care shoppers coming back. In this fireside chat, Lindsey Comeau from Sunday shares how to harness live insights for customer-led product tweaks, service upgrades, and growth strategies that deliver delight without guesswork.