Lindsey Kling | eTail Boston

Lindsey Kling

SVP, Brand Marketing & Partnerships Coterie Baby, Inc

Lindsey Kling has over 10 years of experience in business development and partnerships. Lindsey began their career in 2010 as a Brand Partnerships Manager at Billboard. In 2012, they moved to Bonnier Corporation as a Senior Manager, Brand Partnerships. In 2014, they became a Senior Consultant at Sweat Tailor and Cashman & Associates through LK Consulting. In 2015, they joined Uber as a Strategic Partnerships manager. In 2018, they were appointed Head of Partnerships at Away. Currently, they are the Head of Partnerships + Business Development at Coterie. Lindsey Kling has attended Harvard Business School Executive Education, New York University, and Rollins College.

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

10:50 AM Customer Journey: Panel Discussion: Finding the Sweet Spot: Juggling D2C, Wholesale and Marketplaces for Maximum Impact

In today’s fragmented retail landscape, brands must strategically navigate D2C, wholesale, and marketplaces to unlock growth without compromising customer experience or operational efficiency. While D2C offers direct relationships and data-driven insights, wholesale provides scale and credibility, and marketplaces expand reach—but balancing these channels requires careful alignment of pricing, inventory, and brand identity. Listen in on this panel discussion to hear more about: 

  • Developing a cohesive strategy that leverages both D2C and marketplace channels to maximize brand reach and customer engagement
  • Monitoring pricing and inventory across platforms to maintain consistency and avoid channel conflict
  • Utilizing customer data from both channels to inform marketing strategies and enhance personalization efforts
  • Assessing performance metrics regularly to optimize resource allocation and improve overall sales effectiveness

Check out the incredible speaker line-up to see who will be joining Lindsey.

Download The Latest Agenda