Lisa Horton

Lisa Horton

Chief Communications & Creative Officer David's Bridal
Lisa Horton

Tuesday, August 11

12:10 PM Main Stage: Keynote Panel: Scaling the Human Touch: Blending Technology and Authenticity to Connect at Scale

As brands scale across more channels and touchpoints than ever before, the challenge is maintaining authentic, human connections while still leveraging the technology needed to grow. In this keynote panel, explore how companies are using data, automation, and digital tools to deliver personalized experiences while preserving the genuine brand voice and emotional 
  • Leveraging technology to deliver personalized and consistent experiences while maintaining a genuine brand voice
  • Humanizing digital interactions to foster trust and emotional connections at every customer touchpoint
  • Integrating user-generated content and real customer stories to strengthen authenticity at scale
  • Balancing automation efficiency with empathetic, value-driven engagement to ensure lasting relationships

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda