Lisa Mullan spent the first 15 years of her career in the hedge fund industry. First, as a technology, media and telecommunications analyst at Chilton Investment Company, and later as a portfolio manager at Adage Capital.
Lisa took the leap from finance to tech when in 2014 to join HubSpot where she served on the team that helped HubSpot transition from a private to public company. At HubSpot, Lisa established their investor relations program and assisted on strategic projects. While working at HubSpot, she started her own e-commerce company, Uwila Warrior. In 2017, she left HubSpot to work on Uwila Warrior full time.
Lisa currently resides in Boston, MA with her husband and three children. In addition to her full-time position, Lisa serves on the Investment Committees for the American Camp Association and Ronald McDonald House Charities of New England. More recently, she has been selected as a Tory Burch Fellow for her work with Uwila Warrior as well as receiving a grant from Macy’s for Uwila Warrior’s product sustainability roadmap.
Lisa is a graduate of Cornell University’s School of Hotel Management and obtained her MBA in Finance from Columbia Business School.
Tuesday, August 11
1:00 PM Main Stage: Keynote Panel: From Clicks to Loyalty Community: Building Omnichannel Customer Tribes to Power Lasting Brand
Now more than ever, today’s consumers are seeking meaningful connections with the brands they love. In turn, companies are rethinking how to move beyond transactions to build lasting communities and relationships. This keynote panel explores how leading retailers are creating omnichannel customer tribes—blending digital, social, and in-store experiences to deepen loyalty and engagement.
- Bringing communities to life across social, email, apps, and in-store, for a continuous feedback loop that strengthens loyalty and customer lifetime value
- Leveraging brick-and-mortar locations as community hubs to hosting events, services, and storytelling moments that deepen emotional connection beyond the transaction
- Connecting digital membership, data, and in-store experiences so community members feel recognized and rewarded wherever they shop
- Empowering community voices in feedback, co-creation, and storytelling to continually strengthen loyalty and relevance
Check out the incredible speaker line-up to see who will be joining Lisa.
Download The Latest Agenda