Madan Bharadwaj is an advanced marketing measurement expert with over 15 years of experience and four attribution startups. He has pioneered innovations like multi-touch attribution and incrementality testing, helping marketers move beyond last-click models.
As the founder of M-Squared, Madan champions a methodology-agnostic approach to media attribution, offering the industry's first advanced attribution masterclass. Through the M-Squared marketplace, he connects brands with high quality attribution talent and services, enabling smarter media investment decisions.
Check out the incredible speaker line-up to see who will be joining Madan.
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