Madeline Eiler

Director of Digital Product Blueland

Madeline Eiler is an experienced eCommerce Product Leader with a track record of driving growth, optimizing digital experiences, and leading high-performing teams. As Director of Digital Product at the fast-growing eCommerce startup Blueland, she spearheads product strategy and agile delivery to boost conversion and create long-term, loyal customers. With a background in mission-driven D2C brands, Madeline excels at developing lean product roadmaps, improving conversion funnels, and scaling digital operations. She is passionate about building customer-centric experiences and fostering team excellence. In addition to her leadership in product management, she enjoys tackling complex merchandising challenges with first-principles thinking and data-driven decision-making.