Mahmoud Samara

Mahmoud Samara, is the Vice President, Cadillac North America Sales, Service and Marketing. In this new role Mahmoud is responsible for Cadillac sales, service and retail marketing for North American markets and has global responsibility for Dealer Network Development. Mahmoud reports to Rory Harvey, Vice President, Global Cadillac. Mahmoud contributes over 16 years of GM global and cross functional experience in areas of Sales, Marketing, Aftersales, Manufacturing, and Customer Experience. Mahmoud’s Previous roles include Global Director, Customer Experience (CX) responsible for leading CX transformation strategies for digital and dealer customer experiences, Cadillac Regional Director responsible for sales , service and retail marking in Western Region, Managing Director for Cadillac Canada responsible for all overall Cadillac operations, along with various leadership roles in manufacturing at the Oshawa Assembly Plant as well as sales and marketing roles in the Middle East & Africa. Under Mahmoud’s leadership, the Cadillac Canada team delivered record sales results as well as employee and dealer engagement scores. He was instrumental in building a solid Cadillac dealer network foundation and brought stability to US Western Region, as well as he successfully developed and executed a CX digital retailing strategy. Mahmoud earned a Master of Business Administration from Findlay University in Ohio and a Bachelor Degree in International Business from the University of Toledo in Ohio. He also undertook Transformational Leadership and Design Thinking at Stanford Graduate School of Business.