eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Marge Hudson

Director, Brand Marketing & Partnerships Dia & Co.

Marge Hudson (she/her), Director of Brand Marketing, Dia & Co at FullBeauty Brands, is a seasoned brand marketing leader with over 15 years of hands-on experience in driving direct-to-consumer sales through crafting compelling content strategies and impactful brand campaigns that foster community and brand loyalty. Beyond the creative realm, she is also deeply ingrained in the nitty-gritty of customer, audience, and market research, wielding data and analytics like a pro to guide our strategies and growth.

Main Day Two: Wednesday, August 14, 2024

3:55 PM Panel Discussion: Telling Your Brand Story Effectively Through Successful Marketplace Strategy Planning

In a competitive environment like a marketplace, how are you standing out and truly differentiating yourself as a brand? From your storefront strategy to your brand logo, imagery and content, find out how to plan for the best possible marketplace presence and chat through ideas for: 

  • Grabbing the attention of both sellers and customers to stand out among your competitors 
  • Defining your marketplace branding strategy  
  • Explore how to leverage the power of various marketplace channels to amplify your brand narrative, creating a unified and compelling message across platforms 
  • Discuss effective planning techniques to integrate your brand story seamlessly into your overall marketplace strategy, ensuring a cohesive and impactful presence 

Check out the incredible speaker line-up to see who will be joining Marge.

Download The Latest Agenda