eTail East 2018

August 06 - 09, 2018

The Sheraton, Boston


Mark Chou

VP, Growth Marketing & eCommerce

Mark Chou is VP, Growth Marketing and E-Commerce at Away, a brand designing thoughtful objects for modern travel. Prior to joining Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, early stage investing at the New York City Investment Fund, and investment banking at The Blackstone Group. He lives in New York City with his wife, Mara.

2:05 PM Panel Discussion Remix: Testing New Digital Marketing Strategies To Drive Acquisition

Which digital marketing strategies have a real impact on acquisition rates? Panelists will discuss video, social media, influencer outreach and other methods for driving acquisition and get insight into how they measure the ROI of their efforts. Panelists will talk through strategies for:

  • Identifying the best digital marketing strategies that have a real impact on acquisition rates 
  • Using video and identifying what content will drive the most engagement 
  • Looking at real time engagement on social media 
  • Figuring out Iot market applications 
  • Using influencer outreach to support your strategies 
  • Measuring the ROI to get as big a return as possible 

Check out the incredible speaker line-up to see who will be joining Mark .

Download The Latest Agenda