Mark Danisewicz | eTail Boston

Mark Danisewicz

Director of eCommerce Cole Haan

Main Day One: Tuesday, August 12

3:05 PM Track A: Panel Discussion: Bolstering Conversion with UX Improvements: Best Practices for A/B Testing

  • Harnessing data-driven insights to optimize UX and boost conversion rates
  • Employing A/B testing to continuously refine website design and functionality
  • Using heatmaps and session recordings to pinpoint friction points and streamline navigation
  • Personalizing content and product recommendations to increase user engagement and drive conversions

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda