eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Mark McMaster, Head of Emerging Commerce at Snap Inc.
Snap Inc. Logo

Mark McMaster


Head of Emerging Commerce
Snap Inc.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


2:25 PM Creative Innovation: Connecting with New Shoppers on Mobile

During this session hosted by Snapchat we'll draw on performance insights from hundreds of eCommerce advertisers to explore:
  • Millennial and Gen Z shopping behavior and what it takes to capture their attention and convert on mobile
  • Unexpected, groundbreaking creative approaches that break through the clutter
  • Innovations in augmented reality marketing that deliver real performance results
  • Case studies of brands successfully finding new shoppers on mobile 

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