Mark McMaster

Head Of Partnerships MAI

Mark McMaster is Head of Partnerships at MAI, where he helps eCommerce and retail brands turn 1P data into measurable growth using AI agents. Prior to MAI, he managed performance marketing teams at Google, YouTube, and Snapchat, working with leading direct-to-consumer and retail advertisers to scale campaigns across search, video, and social. At eTail East, Mark brings a cross-platform perspective on where performance marketing is headed next, and how brands can leverage AI to achieve real commerce outcomes.

Tuesday, August 11

9:40 AM Main Stage: Keynote Panel: Proof Not Promises: Real-World AI Wins Driving True Sales Lift, Measurable ROI, and Smart Innovation in Retail

Retailers are moving beyond AI hype and focusing on what actually delivers results. In this keynote panel, industry leaders will share real-world examples of how AI is driving measurable sales lift, proving ROI, and enabling smarter, more scalable retail innovation.

Showcasing real-world case studies of retail brands achieving measurable sales growth with AI-powered solutions
Demonstrating proven ROI through data-driven automation, dynamic targeting, and smarter campaign optimization
Transforming legacy retail operations by integrating AI for smarter forecasting, pricing, and personalized experiences
Accelerating retail innovation by unlocking actionable insights and scalable success with advanced machine learning technologies

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda