Mark Murphy

• Defining what it means to provide a best-in-class experience for your customers in the current environment 
• Thinking about the total experience you are building for customers and what will truly move the needle 
• Building uniquely differentiated experiences that truly connect with your customers based on customer data 
• Evaluating the success of your efforts using NPS and other key metrics 
• Capturing customer insights and continuously adjusting to changing preferences and behaviors

Today’s consumers keep sustainability in mind while they shop, so much so that they are fueling a growing resale market. The circular economy is here, and brands have an opportunity to become an important part of it. Hear how this diverse group or retailers are getting involved in retail and walk away with ideas around: 

• Defining your goals around pursuing getting involved in the circular economy  
• Understanding how this market works and who the major players are  
• Determining if pre-owned or rental is the right fit for your brand 
• Review why this trend is hitting a chord with Consumers 
• Measuring success and preparing for potential roadblocks internally and externally  
• Reviewing the different types of models from rental to resale to decide what is best for your company and customers. 
• Discuss innovation and how to grow in circularity