Martin Weigl | eTail Boston

Monday, August 10: Summit Day

1:25 PM AI & the Customer Journey: AI Demos - 4x

Join four cutting edge solution providers as they each give a ten-minute demo surrounding their AI specific technology.

1. What Walmart Got Right About Analytics (And How Your Team Can Have It)

Retail's most advanced analytics capabilities used to require massive budgets and large data teams. In this session, Lucas Thelosen demos Orion, a collaborative analytics platform that moves retail teams from dashboards and slide decks to conversations and intelligent alerts, giving any team the speed and sophistication of the best in the business.

Understand how AI is closing the gap between enterprise analytics and lean data teams, and why sophisticated analytics no longer requires a large budget or a big data team.
Learn how to move from reactive reporting to proactive decision-making, where insights and intelligent alerts surface before you have to ask for them.
See how fast Orion connects to your existing data stack and turns business questions into decisions, without ripping out what you already have.

Lucas Thelosen, CEO, Gravity

2. Beyond Search and Chatbots: How Agentic AI Is Rebuilding Ecommerce

Agentic eCommerce is so much more then conversational search and bots; it goes deeper to understand shopper intent, answer questions, guides decisions and takes action. This session explores how retailers can use it to reduce friction, increase conversion and unlock customer insights.

Understand the potential of truly agentic ecommerce experiences.
Identify high-impact AI use cases.
Avoid common AI implementation mistakes.
Build a practical rollout plan.

Quoc Nguyen, Co-founder, Preezie

3. What Millions of Support Tickets Tell Us About Ecom CX in 2026

Every Shopify brand is being told to automate support, but almost nobody has a real baseline for what good looks like. We analyzed support data across a large set of Shopify merchants to map where ticket volume actually comes from, what's getting automated today, and where human agents add value versus where their time gets wasted. This session breaks down what the data says about the state of CX in 2026, and gives brands a way to benchmark themselves against it.

What the audience will learn:

How support volume really breaks down across Shopify merchants, and where the hidden cost centers are
What's realistically getting automated today, and where the automation ceiling sits
How to tell the difference between human work that adds value and human work that's just cleaning up broken processes
A simple way to benchmark their own CX operation against the data
What separates the top-performing CX teams from everyone else

Martin Weigl, Head of Sales (US), Yuma AI

4. Product Feed Is Your Sales Pitch: Winning (Or Losing) The Agentic Commerce Race

Shoppers are starting to ask AI agents to find and recommend products instead of browsing sites directly, but AI can only recommend what it can actually find and understand. In this session, Heather Davis demos how Productsup structures, enriches, and optimizes product catalog data so AI agents like ChatGPT, Gemini, and Perplexity can accurately discover, evaluate, and recommend a brand's products, and how brands can measure their visibility inside these AI experiences before their competitors do.

See why product feeds (not websites) are becoming the new storefront for AI-driven discovery, and what happens to brands whose data isn't "AI-ready."
Learn what AI agents actually need to recommend a product: the structured attributes (Q&A, use-case tags, competitive differentiators) that turn a spec sheet into something an LLM can quote and act on.
Watch a live enrichment flow that transforms raw catalog data into AI-readable content in real time.
Understand (not guess) how to measure and benchmark product visibility inside ChatGPT, Gemini, and Perplexity.

Heather Davis, Solutions Architecture Team Lead, Productsup