Mary Beth Findlay Sisti

What do we really mean by the ideal digital experience? This is an ever moving target, but smart retailers continue to iterate and fine tune their experiences across all aspects of the customer journey. Hear from an all star group of retailers including Clark’s, Lowe’s, Harry’s, Chamberlain Group and Garnet Hill and expect to walk away with ideas for: 

• Defining what it means to provide a best-in-class experience for your customers in the current environment 
• Thinking about the total experience you are building for customers and what will truly move the needle 
• Building uniquely differentiated experiences that truly connect with your customers based on customer data  
• Evaluating the success of your efforts using NPS and other key metrics 
• Capturing customer insights and continuously adjusting to changing preferences and behaviors