12-year Googler, Matt helped found Google’s analytical consulting team, where he developed most of the predictive investment analytics approaches used by Google today. He pioneered the sophisticated first-party measurement & business strategies empowering Bonsai clients since its start in 2020. With the launch of Overstory in 2024, he continues to influence rapid advancements in the marketing measurement space.
Understanding the effectiveness of performance marketing in today’s multi-channel world requires a robust cross-channel attribution strategy. As customers interact with brands across diverse touchpoints—social media, email, paid ads, and more—measuring which channels truly drive conversions has become both a challenge and an opportunity. This panel will explore advanced attribution models, actionable strategies, and the latest tools to help marketers accurately measure performance, allocate budgets effectively, and maximize ROI. Expect to hear about:
Check out the incredible speaker line-up to see who will be joining Matt.
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