eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Matt Carrington, VP Marketing at Framebridge
Framebridge Logo

Matt Carrington

VP Marketing

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

4:00 PM Connecting The Dots For Linear TV Viewership

Amid the many types of content available to consumers today, TV is a media mainstay. Yet despite content fragmentation across devices and platforms, linear TV remains a primary source of entertainment and news for U.S. adults, and not just in the comfort of their homes. Today, news on linear TV transcends location, as people of all ages and walks of life; Framebridge is taking advantage of this mobile medium and targeting customers. Join Matt as he presents strategies to:
• Map out beginning steps of linear TV
• How to connect it back to eCommerce
• Best practices to target customers

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