Matt Carrington is the VP Marketing & Growth at Framebridge, the simple way to custom frame everything you love. In this role, he oversees growth and performance marketing initiatives, including digital and offline acquisition channels, e-commerce performance and cross-channel brand campaigns. Matt focuses on developing a high-performance marketing team and scaling marketing channels to spread the word about Framebridge.
Prior to joining Framebridge, Matt was VP Marketing at Curb, a rideshare taxi app operating in over 60 US cities, where Matt led growth and product initiatives. Matt also held digital marketing and strategy roles at SunPower and Pacific Gas & Electric. Matt began his career in public relations and brand communications at Burson-Marsteller, a global PR agency. He holds degrees from the University of Virginia and UC Berkeley.
Originally from Massachusetts, Matt’s favorite Framebridge item is a Tom Brady onesie his infant son wore when the Patriots won Super Bowl XLIX in 2015.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
Amid the many types of content available to consumers today, TV is a media mainstay. Yet despite content fragmentation across devices and platforms, linear TV remains a primary source of entertainment and news for U.S. adults, and not just in the comfort of their homes. Today, news on linear TV transcends location, as people of all ages and walks of life; Framebridge is taking advantage of this mobile medium and targeting customers. Join Matt as he presents strategies to:
• Map out beginning steps of linear TV
• How to connect it back to eCommerce
• Best practices to target customers
Check out the incredible speaker line-up to see who will be joining Matt.
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