Maya Gumennik is a profit driving, number crunching, culture building, leader of analytical marketing teams. She is Head of Marketing for SmarterTravel, a subsidiary of TripAdvisor. In this role, Maya oversees Search Engine Marketing, Search Engine Optimization, Paid Social Channels, Affiliate Deals, E-mail, Sweepstakes, Influencer, and PR programs across 10 TripAdvisor subsidiary brands. Prior to TripAdvisor, Maya’s career spanned across global engagements in management consulting and private equity consulting. Maya changed majors 5 times in college, but in the end holds a BA in Economics from Harvard University, and an MBA from Harvard Business School.
Check out the incredible speaker line-up to see who will be joining Maya.
With so much to do and so little time, retailers are loving how AI is alleviating the manual processes of their teams used. Discover how these teams are:
• Creating content to campaign execution—the digital marketing uses of AI
o Driving to once source of truth for all analytics and measurements
• From Bots to Buy—using AI for onsite experiences to promote preferences and new product recommendations
• Challenges identified in AI implementation – what obstacles are the hardest overcome
• Predications: where AI can ultimately take retail while we are still in its test and learn environment
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