eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Maya Gumennik, Head of Marketing, SmarterTravel at TripAdvisor
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Maya Gumennik


Head of Marketing, SmarterTravel
TripAdvisor

Check out the incredible speaker line-up to see who will be joining Maya.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


4:30 PM eTail Tonight: Integrating AI For A More Efficient eCommerce Experience

With so much to do and so little time, retailers are loving how AI is alleviating the manual processes of their teams used. Discover how these teams are:
• Creating content to campaign execution—the digital marketing uses of AI
o Driving to once source of truth for all analytics and measurements
• From Bots to Buy—using AI for onsite experiences to promote preferences and new product recommendations
• Challenges identified in AI implementation – what obstacles are the hardest overcome
• Predications: where AI can ultimately take retail while we are still in its test and learn environment 

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