Melanie Kinney

Get your email challenges solved by expert roundtable moderators from:

Table 1: Balancing Consumer-First Marketing With Profits

Moderator: April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud

Retail Moderator: Jennifer Palerino, Head of Marketing, Digital, Vitacost.com

It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both.

 

This roundtable will be led by Jennifer Palerino, Head of Marketing, Digital – Kroger /Vitacost.com and April Mullen of Selligent Marketing Cloud, where they’ll ask some thought-provoking questions to keep the conversation lively and engaging.

Table 2: Why Are There So Many Hurdles On The Path Of Personalization?

Moderator: Matt Limeri, Retail Strategist Bluecore

Table 3: Metrics And KPIs: What Do You Track? How Do You Define Success? Is There A Better Way? 

Moderator: Jeanne Jennings, Author and Strategist, Email Optimization Shop

Table 4: Closing The Loop: Maximizing LTV Through Retention & Reengagement

Moderator: Melanie Kinney, eMail Marketing Manager, GasBuddy

Get your email challenges solved by expert roundtable moderators from:

Table 1: Balancing Consumer-First Marketing With Profits

Moderator: April Mullen, Director of Consumer-First Marketing Adoption, Selligent Marketing Cloud

Retail Moderator: Jennifer Palerino, Head of Marketing, Digital, Vitacost.com

It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both.

 

This roundtable will be led by Jennifer Palerino, Head of Marketing, Digital – Kroger /Vitacost.com and April Mullen of Selligent Marketing Cloud, where they’ll ask some thought-provoking questions to keep the conversation lively and engaging.

Table 2: Why Are There So Many Hurdles On The Path Of Personalization?

Moderator: Matt Limeri, Retail Strategist Bluecore

Table 3: Metrics And KPIs: What Do You Track? How Do You Define Success? Is There A Better Way? 

Moderator: Jeanne Jennings, Author and Strategist, Email Optimization Shop

Table 4: Closing The Loop: Maximizing LTV Through Retention & Reengagement

Moderator: Melanie Kinney, eMail Marketing Manager, GasBuddy