Melissa Murray Bailey

Melissa Murray Bailey

Chief Executive Officer Blueconic
Melissa Murray Bailey

Melissa Murray Bailey is an accomplished SaaS executive with a proven track record of driving revenue growth, scaling operations, and leading business transformations. She has spent over two decades in enterprise software, private equity, and sales leadership, with deep expertise in go-to-market strategy and operational execution. Before becoming CEO of BlueConic, Melissa was a Managing Director at Vista Equity Partners, partnering with portfolio companies to accelerate growth, improve execution, and enhance profitability. Before Vista, she spent 20 years leading high-performing sales organizations at companies like LinkedIn and Hootsuite, helping them expand market share, optimize sales processes, and build world-class commercial teams. Her leadership experience spans global enterprises and high-growth companies, where she has consistently driven results through disciplined execution and a customer-first mindset. Melissa excels in fast-moving environments, aligning teams to unlock growth, and fostering cultures of innovation and accountability. She is based in New Jersey and actively involved in volunteer work supporting community engagement and equity.

Monday, August 10: Summit Day

3:45 PM Loyalty: Panel: Beyond the Checkout: Reinventing Post‑Purchase Experiences to Drive Retention and Advocacy

Post-purchase moments are make-or-break for turning one-time buyers into lifelong advocates, yet most brands treat them as an afterthought amid the rush to acquire new customers. With rising expectations for seamless delivery tracking, effortless returns, and personalized upsell opportunities, smart retailers are redesigning these experiences to boost retention, satisfaction, and word-of-mouth referrals. In this panel, retention experts unpack strategies for crafting frictionless post-checkout journeys—from proactive communication and loyalty perks to data-driven re-engagement—that transform transactions into lasting relationships.
  • Understanding why retention now depends on the moments after purchase, not before
  • Designing frictionless post‑purchase experiences that build brand trust
  • Leveraging AI and predictive data to anticipate needs and personalize follow‑ups
  • Transforming service recovery and returns into moments of delight
  • Building emotional loyalty through post‑purchase communication, content, and community

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda