Meredith Parmalee

Director, Performance Marketing Unreal Snacks

Meredith Parmalee is the Director of Performance Marketing at Unreal Snacks, a better-for-you chocolate snacking brand reimagining childhood favorites with simple ingredients and less sugar. With a background in DTC, Meredith leverages her digital-first expertise to accelerate ecommerce growth across key national retailers and online marketplaces alike, driving efficiencies across the consumer funnel. Her data-driven approach to growth marketing tactics drives actionable insights, leading to stronger ROI and driving trial among new consumers.