Retail media is rapidly evolving into a $140 billion industry, driven by the convergence of first-party data, AI-driven insights, and immersive shopping experiences that redefine how brands and retailers engage customers. By collaborating on shared goals—such as hyper-targeted ad placements, seamless omnichannel journeys, and loyalty-driven incentives—both parties can unlock new revenue streams while delivering value to shoppers. This discussion will explore how partnerships in retail media networks (RMNs) are reshaping advertising, fostering innovation, and creating win-win ecosystems in an era where personalization and privacy coexist. Expect to hear about:

• Collaborate on privacy-compliant first-party data sharing to refine audience targeting, predict purchasing intent, and optimize ad spend efficiency.
• Co-create interactive experiences (AR try-ons, shoppable videos) that blend storytelling with direct purchasing, boosting engagement and conversion rates.
• Align KPIs like ROAS and customer lifetime value (CLV) to track cross-channel impact, ensuring transparency and accountability in partnerships.
• Leverage AI tools to rapidly test creatives, adjust bids, and align with cultural trends, maintaining relevance in fast-changing digital landscapes.