Meyar Sheik

Global President Insider One

For over 26 years, Meyar Sheik has been a pioneering, digital marketing, personalization, AI and SaaS leader, building category-defining personalization and customer engagement platforms for global brands. As the CEO & Founder of Certona from 2004 to 2022, he has helped shape the AI personalization space, working with the largest brands like Nike, Sephora, Adidas, Gucci and Uniqlo and earning recognition from Gartner, Forrester, G2, and IDC as a market leader in omnichannel marketing and customer experience. Meyar's work spans real-time web analytics, recommendation engines, digital marketing and real-time experience personalization. An entrepreneur, investor, advisor, and mentor, he serves on digital commerce and technology boards including NRF Digital Advisory Board and Council, and Tech San Diego. Known as an AI personalization pioneer, Meyar holds a patent for profiling online visitors and is passionate about helping brands unlock the full power of data, AI and SaaS to personalize customer journeys.

Tuesday, August 11

2:30 PM Track 1: Opening Remarks by The Track Chair

3:20 PM Track 1: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success

As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.

Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth

5:00 PM Track 1: Panel: Mastering the Full-Funnel Mix: Driving Growth Through Connected Commerce

Today’s most effective brands don’t just run campaigns; they orchestrate a connected journey from first impression to final purchase and beyond. Hear how different brands are connecting brand storytelling, performance media, and online-to-offline activations using data to power one cohesive full-funnel growth engine.

Integrating upper-funnel brand storytelling with performance-driven commerce
Using data to inform channel allocation and optimize ROI across touchpoints
Connecting digital campaigns to in-store and experiential activations
Balancing automation, personalization, and creative agility in omnichannel marketing

5:30 PM Track 1: Panel: Driving Seamless, Integrated Customer Journeys for a Richer Shopping Experience

Today’s shoppers expect connected, seamless experiences across digital, service, and in‑store channels. In this session, we’ll explore how organizations are breaking down silos between ecommerce, contact centers, and stores while using AI and modernized systems to support smarter service and more cohesive customer journeys.

Empowering agents with AI tools for smarter, faster customer support and upselling
Enhancing the shopping experience through blending digital, services, and in-store for a holistic customer journey
Breaking down silos between ecommerce, contact centers, and stores for a seamless journey
Modernizing legacy systems to reduce fragmentation and improve customer experiences