Michael Bervell is the Ghanaian-American co-founder and CEO of TestParty, the AI engine that turns inaccessible websites into WCAG-compliant experiences in seconds. A Harvard MBA and NSF-funded inventor, Michael previously advised Google and the United Nations on digital inclusion. He scaled TestParty from an idea to a $4 million seed round: earning eCommerce customers like Thread, Greatness Wins,and Dorai Home, and coverage as one of Forbes' Accessibility 100 and Poets & Quants’ “Most Disruptive Startups.” Passionate about equitable tech, he founded the nonprofit Hugs for Ghana (raising $500k for youth programs), best-selling author, and speaks worldwide on the business upside of accessibility.
In eCommerce, every extra click or unreadable element sheds revenue. This lightning session reveals how AI-native brands like Revolve and Shopify merchants are covertly boosting conversion by baking accessibility into the buyer journey: no dev sprint required. Michael Bervell will demo a real-time remediation workflow, share ROI data, and show why friction-free, inclusive storefronts win Gen Z loyalty, AI searchability, and Google rankings simultaneously. Going beyond accessibility audits to automated fixes in the source code.
Audience Learning Objectives
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