Michael Bervell

Co-Founder and CEO TestParty

Michael Bervell is the Ghanaian-American co-founder and CEO of TestParty, the AI engine that turns inaccessible websites into WCAG-compliant experiences in seconds. A Harvard MBA and NSF-funded inventor, Michael previously advised Google and the United Nations on digital inclusion. He scaled TestParty from an idea to a $4 million seed round: earning eCommerce customers like Thread, Greatness Wins,and Dorai Home, and coverage as one of Forbes' Accessibility 100 and Poets & Quants’ “Most Disruptive Startups.” Passionate about equitable tech, he founded the nonprofit Hugs for Ghana (raising $500k for youth programs), best-selling author, and speaks worldwide on the business upside of accessibility.

Wednesday, August 13

11:35 AM Innovation Theater: AI-First Accessibility: Turning Compliance into Revenue in 20 Minutes

In eCommerce, every extra click or unreadable element sheds revenue. This lightning session reveals how AI-native brands like Revolve and Shopify merchants are covertly boosting conversion by baking accessibility into the buyer journey: no dev sprint required. Michael Bervell will demo a real-time remediation workflow, share ROI data, and show why friction-free, inclusive storefronts win Gen Z loyalty, AI searchability, and Google rankings simultaneously. Going beyond accessibility audits to automated fixes in the source code.

Audience Learning Objectives

  • Spot the hidden tax: quantify how non-compliant code erodes SEO, GEO, ROAS, and checkout completion.
  • See AI in action: dissect a 30-second automated fix that slashes manual QA costs by 80%.
  • Build the business case: model accessibility’s lift on conversion rate and average order value (with benchmark data).
  • Future-proof the stack on and off Shopify: choose frameworks and CI/CD hooks that keep sites WCAG-ready as catalogs change.
  • Activate the brand story: turn compliance wins into marketing moments that resonate with sustainability-minded shoppers.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda