Michael Wieder

Co-Founder, President & CMO LALO

Michael Wieder is Co-Founder, President and CMO of Lalo, and most importantly, dad to Jemma and Zeke. Utilizing his diverse experience helping build world class brands, Michael oversees all of Lalo’s marketing and consumer engagement efforts. Prior to founding Lalo, Michael held various leadership positions, including Head of Brand Marketing and Partnerships at WayUp. He also gained valuable entrepreneurial experience, having founded a fitness-tech brand and a music management and event production firm. Michael graduated from the University of Michigan and currently lives in Brooklyn with his family.

Main Day One: Tuesday, August 13, 2024

10:05 AM Keynote Panel Discussion: Storyselling: Tips For Building A Compelling, Authentic and Engaging Brand Story

Storytelling is such a buzzword right now, but how are you really differentiating with your brand content strategy? Discover how to captivate your audience, build emotional connections, and drive brand loyalty through the power of storytelling with insights from LALO, Bombas and VS. Expect to hear more about:

Using narratives to build lasting connections with your community
Crafting authentic, relatable stories to help create a sense of belonging and encourage active participation
Leveraging storytelling to achieve remarkable business growth

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda