Michael Wieder

Co-Founder, President and Chief Marketing Officer Lalo

Michael Wieder is Co-Founder, President and CMO of Lalo, and most importantly, dad to Jemma and Zeke. Utilizing his diverse experience helping build world class brands, Michael oversees all of Lalo’s marketing and consumer engagement efforts. Prior to founding Lalo, Michael held various leadership positions, including Head of Brand Marketing and Partnerships at WayUp. He also gained valuable entrepreneurial experience, having founded a fitness-tech brand and a music management and event production firm. Michael graduated from the University of Michigan and currently lives in Brooklyn with his family.

Thursday, August 14

10:15 AM Keynote Fireside Chat: We’re in D2C 3.0. What Does that Mean?

The D2C landscape has evolved rapidly, and we’re now entering the era of D2C 3.0—where brands must blend personalized customer experiences, platform agility, and community-driven strategies to stay competitive.

Michael Wieder, Co-Founder, President, and CEO of Lalo—an innovative baby and toddler brand—will explore how shifting consumer expectations, data-driven innovation, and new technologies are redefining success in the direct-to-consumer space. He’ll also challenge the notion of DTC as a business model, framing it instead as a go-to-market strategy that must evolve alongside wholesale, retail, and marketplace growth.

Attendees will gain actionable insights into building resilient, future-ready brands by diversifying sales channels, balancing brand control with scale, and thriving in an increasingly fragmented digital ecosystem.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda