Michael Zung

Michael Zung

Head of GTM Customers.ai
Michael Zung

Michael Zung is a seasoned entrepreneur and executive with extensive experience at the intersection of technology, eCommerce, and marketing. He co-founded Bloomist, a sustainable direct-to-consumer home decor brand renowned for its innovative EcoFaux™ botanicals, and successfully sold the company in 2024 to leading wellness brand Zogics.

Today Michael leads GTM strategy at CustomersAI, a retention platform that seamlessly connects extended visitor data and AI audience agents to Klaviyo to help eCommerce brands grow email revenue faster. Over his career, Michael has been instrumental in launching and scaling transformative businesses globally. He played a pivotal role in expanding DoubleClick (now Google) and HSBC's direct banking operations in Asia, helping to establish market leadership in their respective industries. At Bazaarvoice, he led the brand's Asia Pacific operations, building high-performing teams and forging partnerships with major clients such as Epson, P&G, and Samsung. Earlier in his career, Michael founded the digital agency OneXeno, which served global clients including eBay, Marriott, Coach, and Toys R Us before its acquisition by publicly listed Next15.

In addition to building businesses, Michael is passionate about fostering innovation and sharing his expertise. He serves as a mentor with his alma mater William & Mary and the Entrepreneurs Roundtable Accelerator, regularly speaking at industry events on topics such as eCommerce trends, social commerce, and sustainability.

Monday, August 10: Summit Day

1:40 PM Loyalty: Panel: Building for Growth: Crafting Lifecycle Roadmaps and Evolving CRM Strategies to Retain Current Customers

Brands can no longer rely on one-size-fits-all blasts when customers expect timely, relevant touchpoints at every stage of their journey. As behaviors shift and channels multiply, growth teams need dynamic lifecycle roadmaps and adaptable CRM strategies that nurture, re-engage, and reward existing customers over time. In this panel, lifecycle and CRM experts share how to map key moments, orchestrate cross-channel messaging, and use data to turn today’s customers into tomorrow’s most valuable advocates.
  • Mapping customer journeys and segmenting audiences to tailor engagement at every stage
  • Automating onboarding, upsell, and loyalty programs for scalable retention
  • Personalizing communication, offers, and support based on individual behaviors and milestones
  • Aligning teams and metrics to ensure seamless experiences and ongoing value for existing customers

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda