Director of Member Marketing & Activation TripAdvisor
Molly Steinkrauss is Director of Member Marketing & Activation at TripAdvisor. In her role Molly oversees brand marketing efforts aimed at driving member acquisition, engagement and loyalty. She previously worked at TripAdvisor’s subsidiary, SmarterTravel, leading brand and PR efforts across its portfolio of travel media sites and B2B business.
Prior to moving to online travel, Molly worked on various CPG brands at The Clorox Company in a “triple hat,” integrated marketing role across PR, digital and paid media. She began her career within Interpublic Group agencies, working at Weber Shandwick Chicago and Current San Francisco on various CPG & lifestyle brands
Check out the incredible speaker line-up to see who will be joining Molly.
Relax with a cocktail at the end of the day, and connect with retail peers and discuss and collaborate on a topic below:
1. Getting the Most Out of Affiliate Marketing
Mark Murphy, Senior Director of Digital Marketing & eCommerce
2. Mobile, Product, And Merchants…Oh My!
Sumantro Das, Senior Director, Product and Growth Brands, 1-800-Flowers.com
3. Gifts Vs Personal Consumption: Know The Differences To Grow Your Retail Business And Retain Customers
Corey Newhouse, Founder & CMO, ICG America, Inc.
4. The Membership Mindset: Attracting, Retaining And Curating Your Customers
Molly Steinkrauss, Director of Brand and Public Relations, SmarterTravel (A TripAdvisor Company)
5. Creating Low-Risk / High-Reward Activations With Built-In Audiences
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