Morris Shipper

Director of Digital Marketing and E-Commerce Artika

As a Digital Marketing Director with over 15 years of experience, Morris has a proven track record of driving significant e-commerce growth. He is an innovative problem solver and strategic thinker, recognized for his ability to develop and execute impactful go-to-market strategies. Morris is responsible for a wide range of KPIs, from revenue and ROAS to customer acquisition and brand awareness. His experience includes developing highly successful on-site programs that substantially increased sales by leveraging data-driven insights and advanced machine learning techniques.

Monday, August 11: Customer Journey Summit

1:50 PM Customer Journey: Keynote Panel: Simplifying Your Tech Stack to Take Advantage of What You Already Have

Simplifying and streamlining the tech stack can be a transformative strategy, allowing companies to enhance productivity, reduce costs, and improve scalability by eliminating unnecessary complexity and focusing on what truly drives growth. This keynote panel will explore the benefits and practical strategies for optimizing your existing technology infrastructure, ensuring that your business can adapt quickly to evolving market demands and stay competitive in a rapidly changing environment. Expect to learn how to:

  • Assessing your current tools and identify underutilized features that can enhance efficiency
  • Consolidating overlapping platforms to reduce complexity and improve system integration
  • Prioritizing solutions that offer scalability and flexibility as your business grows
  • Investing in training to ensure your team fully leverages the capabilities of your existing tech stack

Tuesday, August 12

4:15 PM Track D: Panel Discussion: Picking the Right Vendor Partner for Your Business & Your Tech Stack

The tech landscape in eCommerce today is overwhelming. There are so many vendors making so many promises, but how do you evaluate what products are right for your business and your customers. Join this panel to hear about how a group of retail executives are picking the right vendor partners for their business. Expect to hear how panelists:

  • Aligning vendor selection with clear business goals and tech requirements, focusing on scalability, integration capabilities, and cultural fit to ensure long-term partnership success.
  • Conducting thorough evaluations through market research, RFPs, and reference checks, emphasizing product quality, pricing transparency, support responsiveness, and proven industry experience.
  • Prioritizing vendors with strong API integrations and cloud-native technologies that seamlessly complement your existing eCommerce tech stack and support agile collaboration.
  • Building transparent, collaborative relationships with vendors, ensuring flexible contracts and ongoing communication to adapt to evolving business needs and drive sustained growth.

Check out the incredible speaker line-up to see who will be joining Morris.

Download The Latest Agenda