Morris Shipper

Director of Digital Marketing and E-Commerce Artika

As a Digital Marketing Director with over 15 years of experience, Morris has a proven track record of driving significant e-commerce growth. He is an innovative problem solver and strategic thinker, recognized for his ability to develop and execute impactful go-to-market strategies. Morris is responsible for a wide range of KPIs, from revenue and ROAS to customer acquisition and brand awareness. His experience includes developing highly successful on-site programs that substantially increased sales by leveraging data-driven insights and advanced machine learning techniques.

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

1:50 PM Customer Journey: Keynote Panel: Simplifying Your Tech Stack to Take Advantage of What You Already Have

Simplifying and streamlining the tech stack can be a transformative strategy, allowing companies to enhance productivity, reduce costs, and improve scalability by eliminating unnecessary complexity and focusing on what truly drives growth. This keynote panel will explore the benefits and practical strategies for optimizing your existing technology infrastructure, ensuring that your business can adapt quickly to evolving market demands and stay competitive in a rapidly changing environment. Expect to learn how to:

Assessing your current tools and identify underutilized features that can enhance efficiency
Consolidating overlapping platforms to reduce complexity and improve system integration
Prioritizing solutions that offer scalability and flexibility as your business grows
Investing in training to ensure your team fully leverages the capabilities of your existing tech stack

Check out the incredible speaker line-up to see who will be joining Morris.

Download The Latest Agenda