Director of Analytics & Optimization, Global eCommerce - Direct to Consumer Newell Brands
Nabin is currently Director of Analytics & Optimization, Global eCommerce DTC at Newell Brands. His team is responsible for analytics support, insights delivery and testing & measurement of consumer experience across Newell's DTC sites.
Prior to Newell, Nabin was Senior Manager of Digital Analytics at CVS, responsible for driving analytics and insight discovery primarily on CVS.com-Retail and CVS App. He formerly led Business Analytics at Education First (EF) based in Cambridge, MA.
Check out the incredible speaker line-up to see who will be joining Nabin.
As customers become more reliant on digital technology, retailers should accelerate their data strategies to build better interactions with customers. As customers interact more with data-deployed tech, especially AI-driven tech, digital experiences can feel more human, offering a higher quality experience across channels. Discover:
•Centralizing data and hiring data scientists to assess qualitative growth
•Developing and implementing a cohesive strategy for data sharing to achieve business goals
o Iterating, pivoting, and scaling customer data
• Breaking down silos to bridge the gap between marketing and IT
• Data dashboards: showcasing metrics to communicate business value to the company
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