Naheed Adil

Inclusive fashion brand FullBeauty Brands, is using customer insights to identify customer trends and behavior patterns to anticipate product preferences and find unique ways to get new products in front of their most valuable customers. Naheed Adil, VP at FullBeauty Brands will walk you through the strategies and tools that are working best and expect to walk away with ideas for: 

• Using AI-powered customer insights to get a more accurate customer picture 
• Leveraging customer feedback to measure what products target customers are responding to 
• Adjusting lead times and the supply chain to meet demand of popular products 
• Working with development and product teams to merchandise products for targeted groups