Nate Turk is the Director of Customer Loyalty at Torrid, leading the loyalty program. Before entering this role, he led personalization at Torrid. Previously at Gap Inc. and Athleta, he has experience across digital analytics, CRM & loyalty, and commercial strategy. He is passionate about using data to create personalized, customer-centric shopping experiences.
Main Day One: Tuesday, August 12
5:05 PM Track C: Fireside Chat: Tips for Personalizing Experiences for Unknown/Anonymous Web Users
With up to 90% of website visitors remaining anonymous, personalizing their experiences is critical for converting untapped audiences into loyal customers. By leveraging privacy-compliant behavioral data—such as browsing patterns, cart activity, and session intent—brands can deliver tailored content, product recommendations, and offers without requiring personal identifiers. This fireside chat will explore strategies to bridge the anonymity gap, balancing relevance with ethical data practices to drive engagement and reduce bounce rates. Expect to hear how Nate Turk at Torrid is:
- Utilizing targeted content and offers to capture interest and encourage engagement.
- Implementing user-friendly navigation and streamlined checkout processes.
- Using retargeting strategies to maintain visibility and re-engage interested users.
- Leveraging customer reviews and testimonials to build trust and credibility
Check out the incredible speaker line-up to see who will be joining Nate.
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