Nicole Underwood | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Nicole Underwood

Director of Brand, Collaborations & Energy Keds

Nicole Underwood is the Director of Brand, Collaborations and Energy for the iconic American footwear brands, Keds/PRO-Keds. Nicole attended Boston University undergrad and has her Masters in Integrated Marketing Communications from Emerson College. A 20 year retail industry veteran, Nicole has previously worked for fashions brands Betsey Johnson and Agent Provocateur. For the past decade, Nicole has focused her career on the footwear industry. Prior to Keds, Nicole led energy marketing efforts for New Balance and worked as the brand manager for PF Flyers.

Check out the incredible speaker line-up to see who will be joining Nicole.

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