Nitasha Rohatgi is the Lead Brand Marketing Manager at Zenni Optical, the U.S. online eyewear leader. At Zenni, she’s launched sub-brands and ambassador programs including Keke Palmer, Chase Stokes & George and Claire Kittle; previously, she scaled product lines at Bradshaw Home, Spin Master, and Bosch Home Appliances. Nitasha’s expertise in brand strategy, media relations, data insights, and creative campaigns has driven measurable consumer growth across multiple categories.