Noah Gonzalez is the Head of Brand PR & Talent Relations for H&M Americas, where he leads regional strategy across brand publicity, celebrity and creator partnerships, and cultural storytelling spanning the U.S., Canada, Mexico, Colombia, and Ecuador. With more than 15 years of experience across fashion, entertainment, and media, Noah has built a career at the intersection of earned media, digital influence, and modern brand building. In his role at H&M, he oversees integrated PR and talent teams, regional showrooms in New York, Los Angeles, and Mexico City, and works closely with global VIP and creator marketing partners to maximize the impact of campaign talent across multiple platforms. He brings a strong focus on digital-first storytelling, creator commerce, and data-informed strategy to drive relevance and cultural connection.
Outside of his professional work, Noah has recently served on the boards of both the Hollywood Food Coalition and Los Angeles Pride, reflecting a long-standing commitment to community impact and advocacy.
Wednesday, August 12
10:35 AM Main Stage: Keynote Fireside Chat: Culture in Motion: How H&M Builds Authentic Connection Through Talent and Creative Collaboration
Fashion doesn't just reflect culture—it's powered by the people who shape it. In this fireside chat, Noah Gonzalez, Head of Brand PR and Talent Relations for H&M Americas, shares how the brand builds impactful, long term relationships with creative talent and communities. From partnering with artists and creators to fostering collaboration grounded in shared values, Noah explores how authentic talent relationships help H&M stay culturally relevant, inclusive, and human—both globally and locally.
Audience Takeaways:
- How the brand turns meaningful partnerships with creators and talent into powerful cultural moments.
- Collaborating with artists and creators in ways that feel respectful, reciprocal, and impactful.
- Using talent partnerships to elevate storytelling, representation, and cultural dialogue.
- Using talent strategy to influence how a global brand shows up locally with credibility and care
Check out the incredible speaker line-up to see who will be joining Noah.
Download The Latest Agenda