eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Noah Knoblauch

Head of eCommerce Suave Brands Co.

Pre-Summit Day, Monday, August 12: Search & Performance Marketing Summit (Retailer Only)

10:55 AM Case Study: Beyond Retail Media, Cookieless Google Search To Marketplace Sales Attribution

Join Noah Knoblauch, Head of eCommerce at Suave Brands as he chats through his evolution of marketing attribution in the age of cookieless Google search and the rise of retail media networks. Hear how these developments are reshaping the landscape and providing new insights into the journey and chat through ideas for: 

  • Exploring new ad tech to measure sales performance from Google search campaigns to Amazon and Walmart 
  • Rethinking the structure of Google ads campaigns to maximize conversions 
  • How Suave successfully drove incremental sales with Google traffic to Amazon and Walmart 

Check out the incredible speaker line-up to see who will be joining Noah.

Download The Latest Agenda